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If your intention of delivering a successful webinar is followed by questions such as: “When should I drop promotional emails?”, “Should I be worried if half of the registrants didn’t actually attend the webinar?”, “What kind of engagement tools should I use?,” then you should know that the answers are more simple than expected: Thursday. No. Polls. There are some guidelines to support a much greater return of the efforts.
Benchmarking is acknowledged as being a core component of the marketing performance improvement, and its main purpose is that of assessing an organization’s strategy, products, and processes, and comparing them with those of the world’s best-in-class organizations. Benchmarking can bring several benefits to the organization, including cultural change, improved performance, better trained employees, as well as more efficient and effective marketing activities.
The KPI Institute’s reports Performance Management in 2014 and Performance Management in 2014: GCC Special Edition continue the standards established by the previous editions, which consist in gathering and compiling opinions from practitioners, academics and consultants alike, in order to gain a balanced perspective on the state of the discipline. In 2014, Mr. Jarlath Fernando, Analyst – Strategy Planning at Dubai World – Imdaad, UAE was one of the professionals who offered us rich insights into Performance Management practice.
Marketing has significantly changed during the last years, due to the evolution of the World Wide Web. Nowadays, it is much easier to reach the desired audience, at the right time. When thinking about the means of mass communication, such as newspapers, radio broadcasting and television, which have been present in our lives for many years now, there come some very relevant marketing-related questions: who is a company actually targeting through its mass communication campaigns? How can it know if the targeted consumers have seen the message or have payed attention to it? And, most importantly, how can a company measure the impact of its mass advertising campaigns?
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