Measuring the ease of doing business around the world

Written by Denisa Călin on November 9, 2010. Posted in Articles, Strategy

A recent International Bank for Reconstruction and Development (IBRD) & The World Bank report, Doing Business 2011: Making a difference for entrepreneurs, presents a series of quantitative indicators on business regulation and the protection of property rights in 183 economies, from Afghanistan to Zimbabwe. This year’s edition is the eighth in a series of annual reports benchmarking the regulations that enhance business activity and those that constrain it.

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Improving marketing performance through marketing audits

Written by Adelina Chelniciuc on November 5, 2010. Posted in Articles, Strategy

In the context of managing and improving marketing performance, the concept of marketing audit should play an important role as a comprehensive process of diagnosing and improving the marketing systems, processes, tools and principles an organization has currently in place.

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Marketing Performance – The five forces model by Michael Porter

Written by Adelina Chelniciuc on November 1, 2010. Posted in Articles, Strategy

The current blog post on marketing performance management investigates Michael Porter’s five forces model that facilitates the analysis of the competitive forces that appear in a particular business situation.

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Country Brand Index 2009 – USA, Canada and Australia atop the list

Written by Adelina Chelniciuc on September 13, 2010. Posted in Around the world, Articles, Strategy

United States of America tops the list of the best country brands in 2009, followed by Canada and Australia. The Country Brand Index rankings revealed by FutureBrand for several years now is recognized as the most complete and thorough evaluation of a country brand.

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Tech marketers’ expectations as return of their investment – Top marketing priorities for 2010

Written by Adelina Chelniciuc on July 29, 2010. Posted in Articles, Strategy

The results from the annual Marketing Survey conducted by Unisfair reveal interesting findings regarding what marketers see as top priorities for the year 2010 and what they expect to obtain from their marketing efforts. As the study shows, it seems that traditional marketing goals such as customer retention and brand awareness lose ground in favor of the generation of as much as possible sales leads.

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