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Nationalization is a key topic in the Middle East context. The second day of the HR Summit and Conference 2012 brought with it the opportunity to approach this key topic through a panel discussion that resulted in very interactive responses from the audience.
The latest Nielsen report provides some interesting data on how powerful is social media’s influence on consumer behavior both online and offline:
A new report on social media from Nielsen reveals that Facebook dominates the Top 5 Social Media Networks among U.S. users.
The most popular 5 Social Media Networks in 2011 are:
Recently, the Institute for Economics and Peace published the latest report on the Global Peace Index (GPI). The GPI is a measure of global peacefulness which reflects the influence from domestic and international conflict, safety and security issues in society.
Continuing the review of Professor Tim Ambler’s book, Marketing and the Bottom Line, we now focus on a very interesting topic in the context of marketing performance measurement, in particular and performance measurement, in general, which is the process of performance assessment itself.
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