Social Media in 2011
The latest Nielsen report provides some interesting data on how powerful is social media’s influence on consumer behavior both online and offline:
Top 5 Social Media Networks in 2011
A new report on social media from Nielsen reveals that Facebook dominates the Top 5 Social Media Networks among U.S. users.
The most popular 5 Social Media Networks in 2011 are:
The 2011 Global Peace Index
Recently, the Institute for Economics and Peace published the latest report on the Global Peace Index (GPI). The GPI is a measure of global peacefulness which reflects the influence from domestic and international conflict, safety and security issues in society.
Book review: Marketing and the Bottom Line by Professor Tim Ambler – Part 2 of 2
Continuing the review of Professor Tim Ambler’s book, Marketing and the Bottom Line, we now focus on a very interesting topic in the context of marketing performance measurement, in particular and performance measurement, in general, which is the process of performance assessment itself.
Emerging green economy performance measurement
The recently launched report, State of Green Business 2011 (Makover et al., 2011), at its fourth annual edition, aims to measure the impact of the emerging green economy, highlighting the main trends for 2011 regarding corporate sustainability efforts.
