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Everyone loves the story of an underdog who eventually comes out on top. Just like the biblical story of David and Goliath, small businesses want to believe that they too can compete with the big boys and win. Believe it or not, the world is full of business upstarts that took on industry giants and emerged victorious.
By identifying what differentiates it from its competitors, as well as by acknowledging its main capabilities, an organization can set the objectives that have to be attained in order to reach its vision. A performance-focused organization will formulate its objectives and map its strategy, in order to identify cause and effect links that turn assets into desired outcomes.
marketing
Every day, we are surrounded by a wide variety of products, but the fraction that we actually own and regularly use can be considered rather small.
online business
One of the hardest parts about running a business is getting customers through the door. This is especially true in the online world where users have access to a sea of competing options.
With over 1 billion unique users, 100 hours of video uploaded every minute, and 17% of all internet traffic flowing through, YouTube is undeniably the largest video sharing website, accounting for over 4 billion video views a day.
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