Neuroeconomics – understanding human economic decisions
As human knowledge develops, scientific disciplines arise, vanish, fuse together or split apart.
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As human knowledge develops, scientific disciplines arise, vanish, fuse together or split apart.
Most people want their business to register growth, and that should preferably happen as soon as possible. But how many people would choose, as a first step, to invest in themselves before that?
“The Grete Lundbeck European Brain Research Prize is an international scientific award that was founded in 2011 and that honours “one or more scientists who have distinguished themselves by an outstanding contribution to European neuroscience and who are still active in research”.
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.”Therefore, measurement is the first step towards improvement, in all the dimensions of an entity: from time to processes and from inputs to outputs.
We are surrounded by principles, techniques, paradigms, all to better measure and increase performance, achieve our targets and, at the end of the day, earn more money.