The KPI Institute’s Performance Management in 2014: ASEAN Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Aiza Azreen Ahmad, Chief Strategy and Transformation Officer at Bank Rakyat, Malaysia, was one of the practitioners who offered us rich insights into performance related research and trends.
In the digital world, the need to better understand marketing actions has generated the apparition of a new concept: analytics. One year after Forbes proclaimed 2014 the year of the analytics, the importance of the discipline has not dropped one bit: with the ever increasing role of the digital element in our lives, marketers continue to require insights into what the impact of their campaigns is, how users respond to marketing messages, or how often websites are visited, and so on.
When talking about online or offline marketing, one thing is clear: not the medium through which you address your target itself is the most important, but what you advertise and how you wrap the information.
One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
e KPI Institute’s Performance Management in 2014: ASEAN Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Aiza Azreen Ahmad, Chief Strategy and Transformation Officer at Bank Rakyat, Malaysia, was one of the practitioners who offered us rich insights into performance related research and trends.
