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The work/life dichotomy appeared, as a notion, during the mid-1800s and it referred to the human being’s need for balance both at personal, and at professional level. In other words, it encompassed strategies to attain a state of equilibrium between lifestyle and career.
In a world in which increasingly more people integrate the digital component into their lives, it is only natural that an organization should have a voice within the online environment. Regardless of whether organizations sell their products through brick-and-mortar stores, or on online shops, promote their services in the printed press, or rely on the customers’ word of mouth, being in direct contact with their specific audience online has become not only the norm, but a detrimental tool of business survival.
How many decisions do we base on prices? Our minds are continuously set on the growth or cut down of prices, while we constantly search for the most affordable way to live a good life. But what if a bargain was just around the corner? And what if the right instrument to spot it was at reach?
Many believe that Customer Service is strictly linked to the direct contact that employees have with the customers of an organization. But this service extends beyond the front line of dealing with external customers. Customer Service also refers to how employees treat and support each other in delivering exceptional products and services to the customers who pay for them. This is called Internal Customer Service.
When events such as terrorist attacks arise, what is often brought to light is the vulnerability of targets, together with the ineffectiveness of governmental authorities, both of these contributing to the large number of victims and to alienating entire nations and governments. What remains is the bitter taste of defeat, of mistrust, increased insecurity and fear.
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