Expert Interview: Ahmed Ragab, Principal Partner of Resilience& Middle East operation, Kuwait
Performance Management is the upcoming Organization Orchestrator!
Digital Analytics: redefining business performance
In the digital world, the need to better understand marketing actions has generated the apparition of a new concept: analytics. One year after Forbes proclaimed 2014 the year of the analytics, the importance of the discipline has not dropped one bit: with the ever increasing role of the digital element in our lives, marketers continue to require insights into what the impact of their campaigns is, how users respond to marketing messages, or how often websites are visited, and so on.
How to create an attractive Brochure?
When talking about online or offline marketing, one thing is clear: not the medium through which you address your target itself is the most important, but what you advertise and how you wrap the information.
Knowing which half of your advertising campaign is wasted
One of the most widely held beliefs about advertising is based on one remark made approximately one hundred years ago, by a famous merchant named John Wanamaker (1838-1922). He is credited with the saying: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
From satisfied customers to brand advocates
Decreasing the number of complaints by improving the quality of the products or the services we offer –is what a lot of organizations understand about how to do customer service, in particular, and business, in general. But are satisfied customers sufficient for the company’s long term profitable growth? Or do they need something else?
