The KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Shadi Abouzeid, Director of CEPPS and Professor of Decision Sciences at the American University in Dubai, was one of the academics who offered us rich insights into performance related research and trends.
The contrast between offline and online marketing campaigns
Due to the Digital Revolution and the constant improvement of Information Technology, marketing specialists have powerful means for reaching, observing, and convincing consumers of the value of their products and services. This leads to less expensive marketing actions with high performance, and easier to measure results, all in a shorter time-frame. But, unfortunately for marketing specialists, the world is not prepared for a full online-approach. Therefore, traditional marketing is still playing an important role in brands awareness and consumers’ buying decisions.
The KPI Institute’s Performance Management in 2014 report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Luís Gargalo, Management Control Systems Department Coordinator for Wayfield, Trading Internacional, SA – Grupo Refriango, Portugal, was one of the practitioners who offered us rich insights into performance related research and trends.
The increasing importance of the digital element in our lives leaves a massive footprint on both users, and creators of digital experiences due to one key element: design.
When thinking about enterprise risk management, managers often regard other organizations for models worth following in terms of strategies for tackling such issues. However, how can you pick the rightful organizations to do so? Although the degree of attention paid to risk management systems is highly variable, you can be confident that one type of organization will always place risk management above many other departments: prisons.
e KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Shadi Abouzeid, Director of CEPPS and Professor of Decision Sciences at the American University in Dubai, was one of the academics who offered us rich insights into performance related research and trends.
