The Five Principles of Performance Thinking
Because of the Industrial Revolution, when everything was primarily based on manufacturing, we became obsessed with process and efficiency, an obsession that has characterized businesses up until the present day, when we tend to think only about numbers.
In 2019, the Performance Magazine editorial team interviewed Dr. Mark Powell, business writer, consultant & entrepreneur, and Jonathan Gifford, business author & speaker, on the topic of business innovation, specifically on how businesses could greatly improve by replicating the daring, yet highly successful model of performance arts.
