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From satisfied customers to brand advocates

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CustomerExperience

Decreasing the number of complaints by improving the quality of the products or the services we offer –is what a lot of organizations understand about how to do customer service, in particular, and business, in general. But are satisfied customers sufficient for the company’s long term profitable growth? Or do they need something else?

National risk management, upgraded. From the governmental approaches to terrorism, to a national responsibility plan

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 When events such as terrorist attacks arise, what is often brought to light is the vulnerability of targets, together with the ineffectiveness of governmental authorities, both of these contributing to the large number of victims and to alienating entire nations and governments. What remains is the bitter taste of defeat, of mistrust, increased insecurity and fear.

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