The multifaceted world of training sessions
The training program is a basic concept when it comes to human development.
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The training program is a basic concept when it comes to human development.
During the last three decades, the Training and Development (T&D for short) field of expertise became a 30-billion-dollar industry, engaging almost 15 million employees and managers, who in turn participate in about 17,6 million courses per year.
Nowadays, more and more entrepreneurs have to undertake the difficult-employees challenge, in which their managerial skills will be thoroughly tested.
The manufacturing industry is heading towards a crucial development stage, driven by modern trends. Production facilities have evolved from being dirty and unsafe workplaces, into modern and sophisticated plants with powerful technology and complex data systems. State-of-the-art manufacturing systems have rendered human intervention to mere button pressing at the beginning of the production cycle.
The contrast between offline and online marketing campaigns
Due to the Digital Revolution and the constant improvement of Information Technology, marketing specialists have powerful means for reaching, observing, and convincing consumers of the value of their products and services. This leads to less expensive marketing actions with high performance, and easier to measure results, all in a shorter time-frame. But, unfortunately for marketing specialists, the world is not prepared for a full online-approach. Therefore, traditional marketing is still playing an important role in brands awareness and consumers’ buying decisions.