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5 emerging manufacturing trends for 2015

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The manufacturing industry is heading towards a crucial development stage, driven by modern trends. Production facilities have evolved from being dirty and unsafe workplaces, into modern and sophisticated plants with powerful technology and complex data systems. State-of-the-art manufacturing systems have rendered human intervention to mere button pressing at the beginning of the production cycle.

Crossing the gap between offline and online marketing

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The contrast between offline and online marketing campaigns

Due to the Digital Revolution and the constant improvement of Information Technology, marketing specialists have powerful means for reaching, observing, and convincing consumers of the value of their products and services. This leads to less expensive marketing actions with high performance, and easier to measure results, all in a shorter time-frame. But, unfortunately for marketing specialists, the world is not prepared for a full online-approach. Therefore, traditional marketing is still playing an important role in brands awareness and consumers’ buying decisions.

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