Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.

If you are interested in advertising with Performance Magazine, leave your address below.

    Advertise with us

    Enhancing business performance with intelligent data visualization – Ideas from sport

    FacebooktwitterlinkedinFacebooktwitterlinkedin

    Sports Data Visualization

    Data presentation and visualization solutions have increased in popularity in the recent years. Tremendous advancements in information technology and the wide adoption of the internet had a positive effect on communication, data interchange and visualization across networks, business and social communities.

    The roots of Marketing Performance Management – An investigation in the context of its emergence

    FacebooktwitterlinkedinFacebooktwitterlinkedin

    Marketing Performance Management

    Literature reveals that the influence of Marketing on firm performance, especially on the bottom line, has been extensively explored, mainly from a resource-based view (RBV) perspective (Hooley et al. 2005; Fine 2009; Nath, Nachiappan & Ramanathan 2010). It seems natural to estimate that Marketing (no matter its forms: Market Research, Marketing mix etc.), as long as it generates sales, impacts in a positive manner the bottom line.

    Performance Management case study: Ford Pinto – business ethics and performance measurement

    FacebooktwitterlinkedinFacebooktwitterlinkedin

    Ford Pinto Performance Management

    smartKPIs.com Performance Architect update 17/2010

    Company

    Ford Motor Company

    Setting

    In late 1960s, Ford was facing increasing competition from domestic carmakers and Japanese imports.

    Mandate

    In June 1967 Ford started planning a new model that would outdo the competition. Lee Iaccoca, Vice-President and head of production at the time championed the project that was meant to deliver what was nicknamed “Lee’s car”. lee formulated a set of performance indicators with specific targets to define the parameters of the new product: “The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000” (Dowie, 1977).

    THE KPI INSTITUTE

    The KPI Institute’s 2026 Agenda is now available! |  The latest updates from The KPI Institute |  Thriving testimonials from our clients |