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When assessing the outcomes of various marketing promotional initiatives, careful attention should be paid to the very “law” of sales, that is: total sales equals baseline sales plus incremental sales from marketing.
Some of the most asked questions in performance management discussions, either online or during conversations are:
In two previous posts we have presented how information technology solutions can shape the world of sport. By gathering and analyzing the most important bits of data, the Castrol Index and Ranking system presents both specialists and fans of football and cricket with a unique dataset and user experience. Hundreds of statistics and rankings about players and teams performance during games or even entire competitions are now available at a “touch of a button”.
A new feature available on http://www.smartKPIs.com starting with this month is the smartKPIs Performance Management IQ test.
A sales pipeline or a sales funnel refers to the multiple stages in customer interactions. Below we suggest a simple approach to illustrating a sales pipeline, suggesting three stages along with the AIDA approach for each of them:
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