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Enhancing business performance with intelligent data visualization – Ideas from sport

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Sports Data Visualization

Data presentation and visualization solutions have increased in popularity in the recent years. Tremendous advancements in information technology and the wide adoption of the internet had a positive effect on communication, data interchange and visualization across networks, business and social communities.

The roots of Marketing Performance Management – An investigation in the context of its emergence

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Marketing Performance Management

Literature reveals that the influence of Marketing on firm performance, especially on the bottom line, has been extensively explored, mainly from a resource-based view (RBV) perspective (Hooley et al. 2005; Fine 2009; Nath, Nachiappan & Ramanathan 2010). It seems natural to estimate that Marketing (no matter its forms: Market Research, Marketing mix etc.), as long as it generates sales, impacts in a positive manner the bottom line.

Performance Management case study: Ford Pinto – business ethics and performance measurement

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Ford Pinto Performance Management

smartKPIs.com Performance Architect update 17/2010

Company

Ford Motor Company

Setting

In late 1960s, Ford was facing increasing competition from domestic carmakers and Japanese imports.

Mandate

In June 1967 Ford started planning a new model that would outdo the competition. Lee Iaccoca, Vice-President and head of production at the time championed the project that was meant to deliver what was nicknamed “Lee’s car”. lee formulated a set of performance indicators with specific targets to define the parameters of the new product: “The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000” (Dowie, 1977).

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