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The Agency for Healthcare Research and Quality (AHRQ) has issued the seventh annual report on the state of health care quality nationally, the National Healthcare Quality Report (NHQR) and the National Healthcare Disparities Report (NHDR).
Literature reveals that the influence of Marketing on firm performance, especially on the bottom line, has been extensively explored, mainly from a resource-based view (RBV) perspective (Hooley et al. 2005; Fine 2009; Nath, Nachiappan & Ramanathan 2010). It seems natural to estimate that Marketing (no matter its forms: Market Research, Marketing mix etc.), as long as it generates sales, impacts in a positive manner the bottom line.
Ford Motor Company
SettingIn late 1960s, Ford was facing increasing competition from domestic carmakers and Japanese imports.
MandateIn June 1967 Ford started planning a new model that would outdo the competition. Lee Iaccoca, Vice-President and head of production at the time championed the project that was meant to deliver what was nicknamed “Lee’s car”. lee formulated a set of performance indicators with specific targets to define the parameters of the new product: “The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000” (Dowie, 1977).
The previous update explored the historic journey of using red, yellow and green for performance management signaling.
As in all human communication, content and format go hand in hand to deliver a communication message. The content of performance reports only partially addresses communication requirements.
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