Continuing the incursion into the most popular and used marketing models and tools, which can add value to managing and increasing marketing performance, we explore in this post the Ansoff Matrix.
Also called the product / market grid, the Ansoff Matrix, is a visual representation in the shape of a matrix that maps the growth strategies based on the type of product and the type of market. As a result, four strategies have been suggested, as it follows:
In addition to focusing on generating the best ideas through research and analysis, marketers need to also focus on the process of deploying these ideas into the market, making sure they reach the consumer in a timely and effective manner. To describe this process, the term employed is the Marketing Supply Chain, which consists of the people, processes and technology that make possible the creation and delivery of the marketing artifacts to the target consumers.
Continuing the brief incursion in the most widely known instruments and models used in managing and improving marketing performance, today’s post explores two concepts traditionally used in a strategy management context: the SWOT analysis and the PEST analysis.
Marketing as a discipline has benefited from the contribution of a great number of thinkers, both academics and practitioners. They have proposed several theories, models and instruments studied and used by people and organizations worldwide.
Total industrial production, capacity and utilization (Federal Reserve, 2010)
The statistical release of the Federal Reserve, Industrial Production and Capacity Utilization: The 2010 Annual Revision, presents a thorough analysis of the industrial production (IP) index and the related performance measures of production capacity.
