Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

Written by Ramona Gligorea on March 19, 2010. Posted in Around the world, Multimedia, Strategy

• 1136 event participants
• Over 1.5 million live TV spectators on SKY Sport
• 10 million news TV spectators
• Over 5 million unique visitors on the internet in the two weeks after the event
• A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

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Be smart about SMART goals, SMART objectives, SMART KPIs and smartKPIs

Written by Aurel Brudan on January 14, 2010. Posted in Editorials, Strategy

smartKPIs.com Performance Architect update 2/2010

Oftentimes we take things for granted, without asking questions such as:

• Where did this idea came from?

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Consumer price index (CPI) – Focus on Australia

Written by Denisa Călin on November 28, 2009. Posted in Around the world, Articles, Strategy

The consumer price index (CPI) measures the rate at which the prices of consumer goods and services are changing over time. It is a key statistic for purposes of economic and social policy-making, especially monetary policy and social policy, and has substantial and wide-ranging implications for governments, businesses, and workers as well as households. (Consumer price index manual: Theory and Practice, 2004)

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