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Biodiversity, sustainability and performance

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Biodiversity Sustainability Performance

smartKPIs.com Performance Architect update 39/2011

Although widely unacknowledged, as declared by the United Nations, 2010 was the international year of biodiversity. It was meant to raise awareness in the fragile state of many species of plants and animals around the world and mobilize in safeguarding biodiversity.

Book review: Marketing and the Bottom Line by Professor Tim Ambler – Part 1 of 2

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Marketing and the Bottom Line

Professor Tim Ambler from the London Business School is one of the leading authorities in marketing performance measurement and investigating the impact of marketing on finance. In his 2003 book, ‘Marketing and the Bottom Line’, he explores aspects such as marketing metrics, performance of the marketing mix, innovation performance and brand equity.

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