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When assessing the outcomes of various marketing promotional initiatives, careful attention should be paid to the very “law” of sales, that is: total sales equals baseline sales plus incremental sales from marketing.
In two previous posts we have presented how information technology solutions can shape the world of sport. By gathering and analyzing the most important bits of data, the Castrol Index and Ranking system presents both specialists and fans of football and cricket with a unique dataset and user experience. Hundreds of statistics and rankings about players and teams performance during games or even entire competitions are now available at a “touch of a button”.
A sales pipeline or a sales funnel refers to the multiple stages in customer interactions. Below we suggest a simple approach to illustrating a sales pipeline, suggesting three stages along with the AIDA approach for each of them:
One of the important events of 2009 for the Retail industry and Sustainability community was the launch of the Sustainable Product Index initiative by Walmart and the establishment of the Sustainability Consortium. The Sustainable Product Index is intended to be an open source worldwide standard of measuring the sustainability of a product.
Continuing the series of blog posts on marketing performance measurement, today’s post is reviewing brand metrics. As a sub-process of marketing, branding refers to the development and maintenance of a brand. A brand is a „promise”, as it represents all that exists in the consumer’s mind with reference to a particular product.
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