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There is no doubt that effective data visualization shifts the balance between perception and cognition. It determines the use of the visual cortex at a higher capacity and the viewer understands the presented information much better and quicker and is able to make a better decision based on these findings.
As the benefits of performance measurement and management become broadly known, more and more organizations have implemented frameworks that includes more than the traditional lagging measures of their financial and operational performance. But squeezing a great deal of information into a small amount of space and also designing it to result in a visual display that is easily and immediately understandable by the viewer can prove to be very challenging.
Gwinnett County is one of “America’s fastest-growing counties for the past 20 years”. The way it managed to achieve and maintain such a performance is by having a successful management for each of its departments. In what follows, two examples are presented for how the implementation of a performance management system has led to real improvements, in the Fire and Emergency Services and in the Department of Planning and Development.
Designing an individual graph may prove difficult to a certain extent. The degree of difficulty increases considerably when faced with the challenge of designing a dashboard. This is because a dashboard combines a large collection of information, often dissimilar, which can easily become cluttered.
If anyone should ask us to take the bus to work instead of our car, we would, most probably, refuse them. The first question to pop into our mind would be: “Where would I buy a ticket from?” What if the solution would be as easy as reaching into our pockets and grabbing our phone? Would we reconsider our options, then?
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