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Outsourcing can be defined as “the strategic use of outside resources to perform activities traditionally handled by internal staff and resources”. According to Griffiths D., “outsourcing is a strategy by which an organisation contracts out major functions to specialized and efficient service providers, who become valued business partners”.
Some years ago, the Google team has launched a new feature for Google Analytics, benchmarking, which is considered to be an innovative and valuable tool. Benchmarking tools allow website comparison for determining a company’s performance against similar websites, based on a set of various metrics and dimensions.
“We will compensate any violation of our promises to customers automatically. This means that if we do not keep our promise, then the next bill sent to customer is 20 euros less.” This is what Tallinna Vesi, a water services company from Estonia, promises its clients. On its website, there are 10 promises related to delivering accurate and on time services, which refer to supplying water and responding to client inquiries.
In Juran’s opinion, organizations need to ask themselves what their competitors do in order to perform at a high level. To find out the difference between performance results, companies introduce benchmarking as an approach for organizations that have adopted total quality management (TQM).
There is no doubt that effective data visualization shifts the balance between perception and cognition. It determines the use of the visual cortex at a higher capacity and the viewer understands the presented information much better and quicker and is able to make a better decision based on these findings.
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