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We are living in a digitized world, with technology being omnipresent in everyone’s lives. This presence enables marketing specialists to do great things for their brands, with the added bonus of empowering consumers. This power can lead to enhanced effects or to quick failures for marketing campaigns, depending on whether you have the appropriate consumer approach.
“Continuous improvement is not about the things you do well — that’s work. Continuous improvement is about removing the things that get in the way of your work. The headaches, the things that slow you down, that’s what continuous improvement is all about” – Bruce Hamilton.
For many decades, economic development has been considered the main factor which indicates not only a country’s performance, but also its inhabitants’ wellbeing. However, there are many more aspects that can result in comfort, satisfaction and, ultimately, happiness. Or their total opposite, when the case.
Most of the times we are interested in measuring performance in business context, either at organizational, operational or employee level. I would like to bring to your attention a different scenario, wider than usual, the global perspective with a sensitive topic: Peace!
In every activity sector new trends emerge, while old trends are left behind or revamped into something new to fit the overall context in that specific area of activity. Performance management is no exception in that sense. In 2014, the trends having the biggest toll on performance management and its development were the advancements in IT, and the usage of different performance management-related tools, along with Big Data.
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