Net Promoter Score Data Gathering in Practice
Recently, the smartKPIs.com team has come across two very different data gathering approaches for the Net Promoter Score:
KPI examples from the Lancaster University
An interesting approach to using KPIs in the academic sector is provided by the Lancaster University, featured in smartKPIs.com’s KPI in practice section.
10 KPIs to Measure Your Social Media ROI
Fact: businesses are concerned to measure their success in social media. The question is how they can do it. So, how important is to have hundreds or thousands of “likes” if these “likes” fail to engage beyond their initial subscription?
On measuring the performance of the Marketing department
A performance report becomes functional by using KPIs that illustrate the business context and by which action can be identified or labeled worth trying.
When choosing a KPI it should fulfill one of the following categories (Shevlin, 2007):
Twitter makes the junction with analytics and KPIs
Twitter has acquired BackType, a social analytics platform that helps companies understand their social impact.
For Twitter this acquisition gives the ability to analyze its network of tweets. Twitter will help brands and agencies to understand the business impact of social media.
