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Social Media KPIs – Facebook and Twitter

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Social Media KPI

For some companies making their performance results public is not just a legal regulation, but a way to connect and build the relationship with stakeholders. To ensure transparency, in addition to U.S. GAAP financials, Facebook presents another 16 KPIs that may be of interest for the public.

Why cascade KPIs across the organization?

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cascading KPIs

The expression “cascading KPIs” has become increasingly common in the world of performance management, but it is sometimes misunderstood. Cascading represents translating and aligning organizational objectives and Key Performance Indicators (KPIs) from strategic level down to departmental level and finally, to individual level.

What are KRIs?

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What are KRIs

“Knowing our risks provides opportunities to manage and improve our chances of success.”

Roger VanScoy

Measuring brand marketing and performance

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Measuring brand marketing and performance

Due to globalization and to the development of the World Wide Web, new markets have become available. In this situation, the brand has gained a significant value. The brand is represented by a logo, a slogan, the company’s overall image.

The desired result from branding is to project this image into the mind of a customer. When a client starts the purchase decision making process, the first things that should come into his mind are the organizational brand, the logo and the products.

THE KPI INSTITUTE

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