About Balanced Scorecard and Customer Relationship Management with Adriana Knapkova, Lubor Homolka, Drahomira Pavelkova at the PMA 2014 Conference
The presentation “Utilization of Balanced Scorecard and Customer Relationship Management and the Effect of Their Joint Use on the Financial Performance of Companies in the Czech Republic” was offered in the second day of the PMA 2014 Conference by Professor Adriana Knapkova, Vice dean of Faculty of Management and Economics, prof. Dr. Ing. Drahomíra Pavelková and Ing. Lubor Homolka, from Tomas Bata University in Zlín.