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One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?
For many organizations, building a Strategy Map might be a problem. But why is it so important in the first place?
The strategy map enables us to better understand the business model, the way the organization delivers value to customers and its intent to change.
In the previous articles about Online Audience Optimization, we discussed online strategy, the mobile user’s perspective and how to increase website performance. Now I think it’s time for a better picture of how to create a high performing landing page.
One of the core ideas of Online Audience Optimization is the quality of the experience offered to users when they access the website / webpage.
According to statistics provided by StatCounter Global Stats, there is a clear increasing trend in the number of users that access websites from a smartphone or tablet.
What does this mean for Online Audience Optimization (OAO) Masters? It means that websites have to be user friendly and accessible from both smartphones / tablets and desktop computers, in order for them to achieve the maximum impact they’re designed for.
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