Strategy Leaders Forum, Dubai, Day 3, Part 2
15th of April is the third day of the Strategy Leaders Forum. The second part of the day included 3 presentations, as detailed below.
1. ‘Performance Management: Improving business value through effective performance management at Dubai Airport Free Zone (DAFZ)’, presented by Rachel Mathew, Senior Executive – Performance Management and Faisal Al Belooshi, Director – Interior and Facility Management at Dubai Airport Free Zone, United Arab Emirates.
The key points of the presentation:
- Involving leaders and key employees in the strategy development from the start. They will become KPI and initiative owners;
- Yearly review of the KPIs to check if they are still relevant for the strategic objectives;
- Creating a change management program and communications plan for all employees: mascot, animation videos, awareness sessions, one to one meetings, games, performance rewards.
2. ‘Integrating Performance, Initiative and Risk Management’, presented by Jude Chagas Pereira, CEO of IYCON.
The key points of the presentation:
- Performance management without considering risk is flying blind. Risk and objective/strategy-setting are inseparable;
- Performance initiatives need to be tracked not just in terms of past performance but in terms of future performance (potential risk of non-performance).
3. ‘Successful Strategy Selection: Formulating competitive strategies to drive dynamic business growth’, presented by Prof. Richard Rumelt, International Leader in Strategy Selection and Competitive Advantage.
The key points of the presentation:
- A strategy is a coherent mix of policy and action designed to surmount a high-stakes challenge;
- The kernel of a good strategy: diagnosis, guiding policy, coherent action;
- Strategy starts with a critical challenge. Competitive advantage answers the question: ‘What can I do to make the biggest difference?’.
Tags: IIRME, News, Performance in Dubai, Performance in UAE, Strategy, The KPI Institute
